TURF-AG, the irrigation specialists

Company Profile

Turf-Ag is the importer and distributor of world class irrigation and water management products.

Turf-Ag has however learnt that in today’s world, using the best products is simply not enough. The true measurement of irrigation and water management success lies in the planning of proposed solutions.

Because Turf-Ag’s people are inspired by their customers, they are able to help their customers plan superior solutions that make a meaningful difference in the management of water and irrigation.

Turf-Ag’s customers don’t buy Turf-Ag products, they buy a Turf-Ag commitment. A commitment that goes well beyond the purchase, by Turf-Ag offering them ongoing advice, knowledge, technology and global expertise.


TURF-AG PRODUCTS (PTY) LTD was established in 1987 through the amalgamation of three independent companies:

A Contracting & Marketing Company; an Importing & Wholesaling concern; and a Manufacturing operation – all of which were actively involved in the irrigation industry in Southern Africa.

The new Company began importing and wholesaling well-known international irrigation brands, with Hunter being the flagship product. During this time, they incorporated specialised services such as surveying and designing.

SABI VerificationUntil 2013, the company had a sole owner

In October 2013, Rovic Agri aquired 100% of the shareholding

Company Structure

Rovic International

Rovic Agri

Rovic Leers

rovic-leersIn 2000, two of South Africa’s best known suppliers of farm machinery merged to form the new company Rovic & Leers (Pty) Ltd. Together these companies share a long history of supplying the needs of South African farmers, our history goes back to the establishment of HM Leers and company in 1927!

Our key strength is providing our customers with quality products like the well-known Rovic range of fertiliser spreaders, front-end loaders, chisel ploughs, rippers, seedbed tine implements, Rovic Voor wheat and maize planters, as well as an imported line of premium machinery from internationally renowned brands like Kuhn, Krone, Seko, Cima and many more.



safequipSafequip (Pty) Ltd was established in 2008 following the integration with Blue Crane Engineering, commencing operations as far back as 1986 in Cape Town under the banner of H.I. Lay Sales.

Our diverse product range offers a one-stop-shop, catering for all your requirements, demonstrating our commitment to service excellence, quality, and value for money. Safequip has its head office in Cape Town with branches in Gauteng, Western Cape, Kwazulu–Natal, Eastern Cape and Mpumalanga plus added services to customers throughout the central and southern regions of Africa as well as the Indian Ocean islands.


burquipBURQUIP International (Pty) Ltd has been a leading manufacturer, importer and distributor of high speed trailer components and agricultural implement trailer components in the Southern African market for over 25 years.

The Burquip company vision is to become the most familiar trade mark in the manufacturing of trailer axles and the distribution of trailer components within Southern Africa.

Further on our company supplies axles and all related trailer components from three branch outlets in South Africa. A substantial dealer network covers the rest of the Southern African region. Our company is a loyal servant to original trailer equipment and implement manufacturers.

Meet the Management Team